5 Digital Marketing Tips to Enhance Your Marketing Efforts
Digital marketing is one of the widely-used marketing efforts today but not all businesses are making optimum use of it. They either miss out on certain opportunities or allocate resources in the wrong wing.
One way to ensure that you’re benefiting from digital marketing is to sign up for an online digital marketing course regularly to stay updated with the latest developments in the digital marketing industry.
Only companies who update themselves regularly have been able to stay at the forefront of the undying competition.
Moving on, here are some of the important digital marketing tips that you can note to enhance your digital marketing strategies.
Digital Marketing Tips to Get Better Results
● Build Links via SEO
SEO is not just about using the right keywords and stuffing them on your website. It has got a lot to do with your link webs. There are 2 types of links that you should be focusing on. Internal & External Links.
Internal links are linking your web pages to one another and getting a user to navigate on your website for as long as possible. This will strengthen your website performance. External links are when third-party websites are pointing out to your web pages. This holds immense value for search engines because others are also talking about you.
Hence, you must build links on other websites by reaching out to them and requesting a link back in one of their existing pages or offering to contribute something on their website and adding a link.
Learn SEO Online & start using the best practices to rank organically.
● Automate Email Marketing
Email campaigns involve a lot of data and need personalization at the same time. While this can be done manually, the chances of error and incomplete optimization are very high. Automating email marketing is the best way to enhance your campaigns and see some better results.
Scheduling campaigns based on occasions/triggers/events can be done in just a few clicks and this way, you can send it to 1,000 or 10,000 users with the same amount of effort. You also require lesser manpower when it comes to automation. Consider learning Mail Chimp by taking up an email marketing course online. It is an amazing tool for email marketing.
● Run PPC Ads
If you don’t want to spend a lot of money and time on promoting to a larger audience where you’re not sure about the conversion rate, here’s a better opportunity. You must target PPC ads on Google. Reason being, Google is the world’s largest search engine which is highly-intent dirven.
People looking for anything on Google shows that they’re interested in it. Targeting them saves you the hassle of persuading them from scratch. Secondly, you’re charged only when a user clicks on it. You end up saving a lot of money and invest only in people who are interested.
Thus, PPC ads are a must use digital marketing tip. Read more to find out why PPC advertising is a marketer’s first choice.
● Use Social Media Ads for Remarketing
Remarketing is targeting users who have either previously visited your website, shown some interest in particular products or even purchased earlier.
As your operations get bigger, you cannot just use PPC ads for your business. Today, most people spend a lot of time on social media and if you really want to follow your audience and push them deeper into the funnel, you must use remarketing ads on social media.
If a person has visited your website and spent some time on your product “X”. You must now target them by showing this product via different ads on their social media. This is useful to drill the product in their mind & push them towards a purchase.
● Use tools for healthy ORM
Online Reputation Management is not just about responding to users who write directly to you on your communication channels or on your social handles. There are many other people, especially with negative feedback, who might rant about their experience without tagging your official handles.
It is very important to find such communication and tackle them in the right way. Hence, use social listening tools like Sprout Social, Awario, etc to find out everything that’s being spoken about your company.
Digital marketing is not easy as it may sound but it’s also not as complicated as people have made it look.
The key is to think of the user first and make it the base for all your digital marketing campaigns. Let us know about a digital marketing hack that worked wonders for you in the comments section below.
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.