With large players such as Amazon dominating the e-commerce space, shoppers have become more accustomed to the additional value that these companies offer in comparison to smaller businesses. For example, with Amazon Prime, customers can expect a much quicker turnaround on their orders via accelerated shipping. However, this is only possible as a result of the backend shipping capabilities and strategies of a major conglomerate like Amazon, whereas smaller businesses would likely struggle to keep up. Keeping up with the debate of free versus fast shipping from the perspective of customers is imperative for any e-commerce business. To learn more about the preferences of customers, continue reading on to the resource featured alongside this post.