In today’s fast-paced world of retail, attracting new customers to your physical store can be challenging. The rapid growth of online shopping and its convenience has left many brick-and-mortar businesses concerned about their future. However, with the right strategies and a creative approach, you can retain your existing customers and draw in new ones. This article will explore effective ways to attract new customers to your retail store.
Focus on Your Reviews
In the digital information age, online reviews influence consumer decisions. Nine out of ten UK shoppers check reviews before purchasing, whether online or in-store. Positive online reviews can significantly impact your business, even if you operate a physical store.
To encourage customer feedback, consider offering incentives such as discounts to those who leave reviews for your shop. Additionally, utilise digital tools like Magic, which automates review requests and helps you collect and organise positive reviews from popular websites like Google, TrustPilot, and Facebook.
“ By outshining your competition in the online review department, you can attract more customers to your physical store,” says Mr Elvijs Plugis.
Add Yourself to Google My Business
Google My Business is an invaluable tool for any physical store aiming to attract new customers. Many consumers rely on Google Maps to find businesses, and if your store isn’t listed on Google My Business, you’re missing out on valuable visibility.
This free tool puts your store on the map and boosts your local search rankings, enables customer reviews, and provides essential information such as your address and operating hours. It’s a simple yet powerful way to increase your store’s online visibility and attract potential customers.
Create In-Store Only Promotions
Consider offering exclusive in-store promotions to drive foot traffic to your physical store. For example, offering a 10% discount on selected products when purchased in-store can entice customers to visit your shop. Once inside, ensure your visual merchandising captivates them, encouraging them to explore more products and connect with your brand.
The Power of Good Looks
First impressions matter, and the appearance of your shop can significantly influence whether potential customers choose to enter. A visually appealing storefront is inviting and encourages people to step inside. Simple ways to enhance your shop’s appearance include:
- Applying a fresh coat of on-brand paint.
- Removing old signage.
- Upgrading plastic signage to higher-quality materials.
Additionally, display popular items in your window to capture the attention of passersby. If you need clarification on the decor, seek inspiration from neighbouring shops or online platforms like Pinterest and Instagram. Consider hiring a professional visual merchandiser to give your store a makeover if necessary. Remember, your shopfront is your book’s cover, and people judge it.
Price Match to Online Shops
Online shopping’s appeal often lies in finding the cheapest products quickly. With cost being a critical factor for most UK consumers, physical stores must remain competitive. One strategy is to start price-matching products with popular online retailers. This approach allows you to convert online shoppers into in-store customers. Consider offering seasonal discounts to boost foot traffic during peak shopping like Christmas. Keep a diverse range of products at different prices to cater to a broader audience.
Enable Click and Collect Services
An online presence can complement your physical store, even if you don’t offer delivery services. Implementing a click-and-collect service allows customers to browse your inventory online, make purchases, and collect their items from your store. Once they enter, you can leverage visual merchandising to encourage further shopping and convert them into loyal in-store customers.
Market to Existing Customers
Your existing customer base is a goldmine for attracting new customers. Acquiring a new customer can cost up to five times more than retaining an existing one. Therefore, focus your marketing efforts on loyal customers to encourage in-store visits. Promote in-store promotions, offer personalised discounts, and provide updates on new products. Utilise email, SMS, and social media to communicate these offerings to your existing customer base.
In conclusion, attracting new customers to your retail store is possible, even in the digital age. By implementing these seven strategies, you can boost your marketing efforts, engage your audience, and entice new and existing customers to visit your physical store. Adopt these techniques, and watch your brick-and-mortar business thrive in a changing retail landscape.
About Elvijs Plugis
Elvijs Plugis is a Fractional CMO with a global outlook. From CMO for Grozeo UK to Marketing Consultant, he navigates challenges and champions innovation, helping retail businesses thrive in the digital age. He’s not just a marketing pro; he’s also a dedicated member of CFCC and the Latvian Chamber of Commerce, passionate about arts, fashion, and sports.