The traditional ticketing process has been inconvenient, and the entire procedure was costly and time-consuming; not to mention bad for the environment. However, technology has vastly rectified the situation bringing way to a much simpler alternative known as ‘’eTicketing’’. E-Ticketing has proven to be vastly superior by means of being available at any time and from any location, data-driven, User-friendly, interactive, and tailored to the individual.

  1. Ensuring a user-friendly Process

Customer satisfaction begins the moment the customer goes ticket shopping. Because today’s event attendees are accustomed to a seamless online experience and want clear, transparent communication, this is the case. Which makes e-ticketing an ideal solution. Customers receive email confirmation immediately after they place their order. Therefore, any smartphone owner is able to have access to their ticket at all times. However, in order to accomplish this in the most precise manner the online ticket shop’s design should be clear and uncomplicated. Customers prefer to be able to book their tickets and access them with only a few clicks.

  1. E-Ticketing Is data-driven

It’s important to know the attendees prior to the event. In which case, e-tickets are a major benefit. E-ticketing provides the contact information of the ticket buyers, in order to easily reach out and conduct any surveys if necessary.

The ticketing dashboard produces a full overview of all visitor information and sales records. The Customer Data Platform (CDP) also conveniently allows additional customer data to be stored and they can be used to analyse their preferences.

  1. Being Interactive is key

Direct communication with visitors allows businesses to undertake targeted personal marketing. This means that return visitors can receive save-the-date notifications with the option to pre-register for upcoming events.

As a means to be interactive with their customers, planners can enhance the event experience by using one-on-one communication with event-goers during the event, reminding them when and where their favorite performers are appearing.Furthermore, once the event concludes, attendees can be retained through surveys and social media interaction.

  1. Personalized ticket shop

Simplifying the  purchase process from the get-go at the ticket shop, making it attractive and easy to use is very important. Complicated processes are just a click away to losing a potential customer.

In order to make the customer more immersed in the purchase process, event planners could provide a custom-made, practically designed online ticket shop. Similar to the simplified e-ticketing process the ticket shop could include; custom colors and/ or images for each ticket or product as well as adding additional simple and creative steps to enhance the fan journey. These changes would increase e-ticketing sales.

  1. Available at any time and from any location

E-ticketing doesn’t require event-goers to clear their schedules, stand in long queues for agonising hours in order to book tickets for events. Rather, with e-ticketing they are able to access the platform and order their tickets at any time and from any location. This also means last minute bookings with ease.

In conclusion, e-ticketing is infinitely more convenient, quicker, smarter, and collects valuable customer information which will be highly useful in the future and very profitable.